As she shared, “ I really had an opportunity to learn about different markets and their culture”. She started out doing brand work for the Nissan Altima and Maxima as Chief Brand Manager, then Regional Marketing Program Manager out in California for multitcultural and general markets from LA to Denver to Alaska to Hawaii. That exact willingness to stay open and as they say, trust the process is what led Lanae to a 12-year path working with Nissan. She shared, “I decided to just stay open to the opportunities”. Lanae shared she always knew she wanted to do something in entertainment and marketing but didn’t initially know what that would look like. Listening to Lanae, if you are a fellow HBCU grad it will make you want to re-enroll and if not, it will make you want to enroll now just to get a taste of HBCU life at it’s finest.Īs a communications major with a minor in theatre, you could say her marketing hustler journey was definitely a predestined thing. The constant uplifting of her collegiate experience from her classmates, the teachers who walked with her through her journey, to the experiences that would shape her future career endeavors. When Lanae speaks about her HBCU experience, the “I’m so glad” joy she exudes is unapologetically amazing. Lanae spent her formidable years in Nashville and then received both her undergrad and MBA degrees from the Tennessee State University. Her journey has been inspired by the culture, music and people she proudly represents today. Her role provides a constant opportunity for multicultural consumers (us/we) to be thoughtfully portrayed and represented in media and advertising that helps move our communities forward.Īs we chatted about all she had recently been up to, Lanae shared some heavy hitting projects you are probably familiar with, including working with Ava Duvernay and Oprah for a Black History Month activation for “A Wrinkle In Time”, attending the premier of Black Panther in LA, then heading to represent Nissan at the Wearable Art Gala by Tina Knowles Lawson and this was just in one month! As she shared “my February was lit” and from my vantage point, Lanae has been lighting an intentional path for her success from the beginning. Yep, she gets to ensure the “do it for the culture” motto is not just a hashtag. When I first sat down with Lanae Jackson, it was evident that she was truly living her best life in a dream job as the Multicultural Marketing Manager for Nissanto prove it. You know, the Nashville where you could get anywhere in 15 minutes, have the best fried fish sandwich and enjoy your annual family reunion at Sevier Park. Detroit birthed her and Nashville raised her.
0 kommentar(er)
